Start planning now for your second digital life

11:31 Wed 09 May 2007

If recent stats from Gartner are anything to go by (thanks for the heads up Nano Marketing), we have 3.5 years left to happily live out our real life, before a healthy chunk of our time is taken up living out our second, digital, life on the web.

Apparently 80% of web users will have some form of digital second life (not necessarily on the Second Life which you should certainly check out if you've not seen it).

In the same research comes the prediction that the top 500 enterprises will also have a second digital presence on the web by then. Interesting stuff when you consider that when WebTwitcher looked at the Second Life stats today there were 6.2 million registered users, and $1.4 million had been spent in the last 24 hours.

If you've ever daydreamed about setting up on your own, why not give it a go in your second digital life? You could become the next virtual Donald Trump if you play your digital developing cards right.

It certainly is an interesting prediction which has implications for us regular web users as well as the big corporations. Where will we be spending our money? How will we be wooed into creating and actively using a second life? Thoughts and predictions?

 

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Comments (3)

  • amanda - 11-05-2007 09:32:44

    Thanks Gil - its' certainly interesting stuff!

    Reply Reply
  • Revgi - 10-05-2007 20:43:27

    Thanks for spotting NNM but the real springboard is about virtual universes such as Second Life... actually they are 300+ of these and many of them are working on interoperability from one universe to another... The cool stuff is that if you find the way to duplicate your online and virtual properties you have even more valuable investments. Cheers, Gil

    Reply Reply
  • Bret - 09-05-2007 15:57:44

    While the stats might lead one to conclude that we'll be spending time in SL very soon (like it or not). The numbers are also indicative of an explosive "fad." While SL is sort of fun, it is still just a game (I blogged about that back at my site brothersinblog). The real data we need to see before drawing Gartner's conclusion is how many of those accounts have gone static and stale? How many people have created an account, logged on, and decided SL was a complete waste or RL time? A real conclusion can only be drawn with multiple data points. Keep in mind that once you create an account, it remains "active", even after you cancel, for a pre-determined amount of time which I believe is 1 year.

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